There are two main ways to do keyword research on Google Keyword Planner:
1. Discover new keywords:
Start with keywords: This option allows you to enter seed keywords related to your product or service. Google will then suggest related keywords and phrases, along with search volume data and competition estimates. You can also enter your website URL to get keyword suggestions based on your content.
Start with a website: This option lets you analyze the keywords used by another website. This can be useful for competitive research or finding inspiration for your own keywords.
2. Get search volume and forecasts:
This option allows you to enter a list of keywords and see their estimated search volume, competition, and other metrics. This is helpful for understanding the potential reach of your keywords and assessing their competitiveness.
Here's a step-by-step guide for each method:
Discovering new keywords:
Go to the Google Ads Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
Click on "Discover new keywords".
Choose either "Start with keywords" or "Start with a website".
Enter your seed keywords or website URL.
Click "Get results".
Analyze the suggested keywords and filter them based on your criteria (e.g., search volume, competition).
Getting search volume and forecasts:
Go to the Google Ads Keyword Planner.
Click on "Get search volume and forecasts".
Enter your list of keywords in the search bar or upload a file.
Click "Get started".
Analyze the results, including search volume, competition, and forecasts.
Bonus tips:
Use long-tail keywords (more specific phrases) to target more relevant traffic.
Consider using negative keywords to exclude irrelevant searches.
Utilize other keyword research tools for complementary suggestions.
Regularly monitor your keyword performance and adjust your strategy as needed.
Remember, Google Keyword Planner is a free tool, but it requires a Google Ads account. However, you don't need to run any ads to use the Keyword Planner.
No comments:
Post a Comment